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Facebook Revamps Features to Reengage Young Adults

Meta introduces new local and community features to attract younger users amid competition from platforms like TikTok.

Overview

  • Facebook is testing new 'Local' and 'Explore' tabs to provide users with personalized content and event recommendations.
  • The 'Local' tab aggregates content from Marketplace, local groups, and events, aiming to mimic platforms like Nextdoor.
  • A new video feed, similar to TikTok's For You page, will feature short, long, and live videos, reflecting young adults' preference for video content.
  • Messenger Communities, akin to Slack or Discord, will allow users to create topic-based chatrooms without needing a Facebook group.
  • Meta's strategy focuses on expanding users' networks beyond friends and family, aligning with younger generations' social media habits.