Facebook Revamps Features to Reengage Young Adults

Meta introduces new local and community features to attract younger users amid competition from platforms like TikTok.

Facebook is testing new 'Local' and 'Explore' tabs to provide users with personalized content and event recommendations.
The 'Local' tab aggregates content from Marketplace, local groups, and events, aiming to mimic platforms like Nextdoor.
A new video feed, similar to TikTok's For You page, will feature short, long, and live videos, reflecting young adults' preference for video content.
Messenger Communities, akin to Slack or Discord, will allow users to create topic-based chatrooms without needing a Facebook group.
Meta's strategy focuses on expanding users' networks beyond friends and family, aligning with younger generations' social media habits.