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Facebook Reels Get Freshness Boost, New Controls, Friend Bubbles and AI Search

The update moves Facebook further into a Reels-first experience following strong growth in video viewing.

Overview

  • Meta says the recommendations engine now surfaces 50% more same-day Reels and adapts to each viewer’s preferred video length.
  • Users can mark a Reel as Not Interested, flag comments, and use an improved Save feature to influence what appears next.
  • New friend bubbles highlight which posts friends liked and let people jump straight into a private chat from Reels or Feed.
  • AI-powered suggested search on select Reels helps viewers dive into related topics without leaving the player.
  • Tech coverage reports the changes could reduce feeds packed with undesirable or low-quality AI videos, with the rollout underway.