Facebook Plans EU Pilot to Let Users Download Apps Without Apple or Google

Meta is planning to introduce a new type of Facebook ads that will allow users in the European Union to download apps without visiting app stores.
Meta plans to allow people in the EU to download apps directly through Facebook ads, potentially competing with Google and Apple's app stores.
Meta wants to turn Facebook into an App Store replacement, at least in the EU.
The European Union's parliament has passed the Digital Markets Act, which will require platforms to allow the distribution of apps through other digital stores.
Meta (formerly Facebook) plans to turn Facebook into a replacement for the App Store, allowing users to discover and download apps directly from the platform.