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Facebook Lets Users Tell Its Algorithm What to Show

Meta is using conversational AI to change Feed and Reels rankings in real time, prompting fresh questions about data use and rollout.

Overview

  • Meta announced and began rolling out the feature on Tuesday, October 13, allowing users to give natural‑language instructions that the service says update recommendations immediately.
  • Users can open the updated three‑dot menu on any post to access a dedicated Your Algorithm page or tap 'Interested' or 'Not interested' on a post to send feedback.
  • When users send freeform prompts or post feedback, Meta says large language models interpret intent and topic and adjust ranking for Feed and Reels within the same session.
  • The rollout is phased: tests by MediaNama found the controls were not yet available in India and earlier checks showed occasional mismatches in returned content and language.
  • Reporters are pressing Meta for specifics on how prompts are stored, how long inputs are retained, whether they feed ad profiles or model training, and what privacy safeguards apply.