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Facebook Introduces Monetization for Public Stories to Attract Creators

Meta expands its Content Monetization program, allowing creators to earn money globally from views on Facebook Stories.

Facebook creators can now better monetize their content.
POLAND - 2025/03/02: In this photo illustration, a Facebook logo is seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
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Overview

  • Facebook creators can now monetize public Stories, earning revenue based on performance metrics like views and engagement.
  • The new Stories monetization is part of Meta's broader Content Monetization program, which consolidates previous initiatives like Ads on Reels and Performance Bonuses.
  • Meta aims to attract creators from TikTok and other platforms by offering financial incentives, including a $5,000 bonus earlier this year for creators with established followings elsewhere.
  • The monetization option is available globally, and creators can apply for the program through Meta's website if not already enrolled.
  • Creators have already reported earning substantial payouts during the beta phase, with Meta continuing to streamline tools for tracking earnings.