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Facebook Converts All Videos Into Reels as It Overhauls Video Experience

Meta will roll out the updates globally to streamline video creation through unified privacy settings

People are seen behind a logo of Meta Platforms, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
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Illustration of a clapperboard, camera, Facebook logo, confetti doodles and more

Overview

  • In the coming months every new video posted on Facebook will automatically appear as a reel
  • The update removes existing length and format limits to accommodate both horizontal and long-form clips
  • Facebook is renaming its Video tab to Reels tab to align navigation with the new format and retain personalized recommendations
  • Default privacy settings for Feed videos and reels are unified and users are prompted to confirm their audience when posting reels
  • All existing video content will remain unchanged on profiles and Pages during the gradual global rollout