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Facebook at 20: From Social Networking to Video Feeds and Private Groups

As the social media giant turns 20, a shift in user behavior impacts politics and reshapes the digital landscape.

More than a decade ago Facebook and its co-founder Mark Zuckerberg launched annual F8 conferences to court software developers whose apps helped weave the social network into internet lifestyles
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Overview

  • Facebook, as it turns 20, is seeing a shift from social networking to impersonal video feeds, with users spending more time watching videos than posting personal updates.
  • Private conversations are moving off open networks and into closed, private groups on platforms like WhatsApp and Telegram, impacting the way politics is discussed and shared online.
  • Despite the shift, Facebook and its parent company Meta continue to hold a dominant position in the market, with Meta's market value surpassing $1trn.
  • News content is being squeezed out of social media feeds, leading to a decline in public sharing and posting of news articles.
  • The changes in social media usage and behavior are impacting political strategies, with politicians needing to adapt to the new landscape.