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12h ago

Fable’s Showrunner Debuts Free AI Streaming Service Backed by Amazon

Amazon’s undisclosed backing arrives as Showrunner goes live free to users with plans for a paid-credit system paired with Hollywood licensing deals

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AI Showrunner
San Francisco-based Showrunner, an interactive artificial intelligence streaming platform backed by Amazon, has unveiled its first playable AI show, “Exit Valley,” an animated satire of Silicon Valley.
The AI-generated Fable show "Exit Valley" is an animated satire set in Sim Francisco, a simulated version of Silicon Valley. (Image via Fable/Showrunner)

Overview

  • On July 30, Fable launched Showrunner publicly as a free AI-powered platform that lets users generate or remix animated TV episodes via simple text prompts.
  • Amazon’s Alexa Fund invested an undisclosed amount in Fable to support Showrunner’s expansion beyond its 10,000-user closed alpha.
  • Showrunner debuts two original AI-driven comedy series, Exit Valley and Everything Is Fine, featuring interactive self-insert characters set in “Sim Francisco.”
  • Fable plans to charge creators $10–$20 per month for credits to generate scenes while keeping all Showrunner content free to view and share.
  • The company is pursuing licensing agreements with major studios including Disney and has embedded guardrails to prevent offensive or infringing content.