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yesterday

Fable Launches Showrunner Platform With Amazon Backing for AI-Generated, Playable TV

The free-to-use platform introduces two Amazon-backed AI series with preparations under way for a paid credit model alongside studio IP licensing deals.

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San Francisco-based Showrunner, an interactive artificial intelligence streaming platform backed by Amazon, has unveiled its first playable AI show, “Exit Valley,” an animated satire of Silicon Valley.
The AI-generated Fable show "Exit Valley" is an animated satire set in Sim Francisco, a simulated version of Silicon Valley. (Image via Fable/Showrunner)
Cartoon renderings of Tom Cruise and Kim Kardashian jabber in an AI-generated scene.

Overview

  • Amazon has invested in Fable’s Showrunner, providing undisclosed funding to support its public launch.
  • Powered by Fable’s proprietary SHOW-2 model, Showrunner lets users generate and customize animated TV content from text prompts.
  • The platform debuts with two original series—Exit Valley and Everything Is Fine—that users can steer and remix through AI.
  • Access is free at launch, with a planned shift to a $10–$20 per month credit-based system for content creation while viewing remains unrestricted.
  • Fable is embedding guardrails against offensive or infringing material and is in active talks with studios such as Disney to license established IP.