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Fable Launches ‘Netflix of AI’ Showrunner in Public Alpha With Amazon Funding

Free for early users, Showrunner is courting studio licensing deals ahead of a credit-based subscription launch

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AI Showrunner
San Francisco-based Showrunner, an interactive artificial intelligence streaming platform backed by Amazon, has unveiled its first playable AI show, “Exit Valley,” an animated satire of Silicon Valley.
The AI-generated Fable show "Exit Valley" is an animated satire set in Sim Francisco, a simulated version of Silicon Valley. (Image via Fable/Showrunner)

Overview

  • Amazon has taken an undisclosed stake in Fable to support the public alpha debut of its Showrunner platform.
  • Powered by the proprietary SHOW-2 model, Showrunner enables users to generate animated, episodic content through text prompts and photo uploads.
  • Exit Valley, the platform’s first playable series, lets audiences satirize tech leaders and craft new episodes or insert themselves into its Sim Francisco world.
  • Viewing and creating content is free during the alpha phase, with plans for a $10–$20-per-month credit system for ongoing episode generation.
  • Fable is in active talks with major studios, including Disney, to license existing intellectual property for interactive, user-driven storytelling.