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F1: The Movie Surges Past $545 Million as Apple Advances U.S. Broadcast Talks

Apple plans to leverage the film’s box office triumph to bolster its streaming service ahead of a U.S. Formula 1 rights bid.

Damson Idris in F1: The Movie. Image: XPB Images
Brad Pitt stars as Gerry Lane, surrounded by survivors, in World War Z
Apple lands its biggest movie yet — but is it enough to save Apple TV+?

Overview

  • The film has earned $545 million worldwide, making it Apple’s highest-grossing theatrical release and the biggest box office hit of Brad Pitt’s career.
  • It debuted at number one in more than 80 markets and ranks seventh among all global releases of 2025, with $25.9 million AUD in Australian ticket sales.
  • Production and marketing expenses topped $250 million, and the movie was shot at live F1 events using bespoke onboard cameras in a partnership among Apple, Formula 1 and Warner Bros.
  • Streaming rights are set to move to Apple TV+ later this year as part of Apple’s strategy to attract subscribers with premium sports content.
  • Apple is in advanced negotiations for U.S. Formula 1 broadcast rights, preparing a potential nine-figure offer to expand its sports‐broadcasting portfolio.