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F1: The Movie Accelerates to Box-Office Success as Pirated Copies Appear Online

Apple’s immersive marketing, bolstered by Lewis Hamilton’s technical consultancy, has boosted audience turnout for the high-octane drama

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Brad Pitt as Sonny Hayes in F1: The Movie
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Overview

  • Early North American previews and IMAX screenings netted $10 million, signaling a robust domestic opening weekend
  • The film earned Rs 5.25 crore on its first day in India, with evening show occupancies peaking at 41.8%
  • Chinese audiences contributed $2.7 million on opening day across 51,000 screenings, ranking it among top Hollywood original debuts post–COVID
  • Apple’s promotional push included iPhone alerts, haptic trailers and surprise Brad Pitt appearances while Lewis Hamilton offered technical consultancy to heighten authenticity
  • Full pirated copies of the movie surfaced on torrent sites shortly after its theatrical debut, spotlighting early digital piracy challenges