Overview

• Drawing on 100,000 responses from 186 countries, the survey finds a younger, more female fanbase with three-quarters of new followers identifying as women.
• United States supporters now form the largest national segment with 73% planning to attend a race and 70% of Gen Z Americans engaging daily with F1 content.
• Sixty-one percent of global fans engage with F1 content every day, reflecting an always-on consumption pattern.
• Two-thirds of respondents feel personally inspired by drivers or teams and 76% believe sponsors enhance the F1 experience.
• Followership of F1 Academy reaches 23% overall and climbs to 42% among women, highlighting growing interest in the all-female series.