Overview
- Formula 1 confirmed a multi-year extension to its decade-long global partnership with Heineken.
- The inaugural season ticket was awarded to London-based fan Brandon Burgess, recognized for his attempt to attend all 24 races in 2025 on a £20,000 budget while keeping a full-time job.
- Max Verstappen presented the ticket to Burgess with four rounds remaining in the 2025 season.
- The pass grants Burgess and a guest access to all 24 grands prix in 2026 with flights and hotels covered.
- Heineken and F1 framed the activation as a fan-first initiative, with Heineken saying a new winner will be selected next year and highlighting broader experiences including promotion of Heineken 0%.