Overview
- 47% of surveyed organisations report multiple GenAI use cases live in production, while 23% remain in pilot, signaling an inflection from experimentation to deployment.
- More than 95% keep AI and ML spending below 20% of IT budgets, with only 4% exceeding that threshold despite 76% expecting significant business impact and 63% feeling ready.
- Over the next 12 months, planned GenAI investment concentrates on operations (63%), customer service (54%), and marketing (33%).
- Rapid deployment guides buy-versus-build decisions for 91% of leaders, with 78% adopting hybrid internal–external models and nearly 60% pursuing co-innovation with startups and OEMs.
- Enterprises report a 59% skilled-AI talent gap and are shifting ROI measurement toward time saved, efficiency gains, business upside, strategic differentiation, and resilience.