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EYCII: Indian Firms Hit GenAI Turning Point as Deployments Outpace Budgets

A new EYCII survey of 200 Indian organisations finds confidence outpacing funding, constraining rapid scale-up.

Overview

  • Nearly half of enterprises report multiple GenAI use cases live in production at 47%, with a further 23% still in pilot stage.
  • More than 95% of organisations allocate under 20% of IT budgets to AI, and only 4% exceed that threshold.
  • Leaders prize speed—91% cite rapid deployment as the top buy‑versus‑build factor—driving hybrid delivery adoption at 78% and partnerships with startups and OEMs at nearly 60%.
  • Near‑term GenAI investment is set to concentrate on operations (63%), customer service (54%), and marketing (33%).
  • Talent constraints persist as 59% report shortages and 64% see selective role shifts in standardised tasks, even as 76% expect significant impact and 63% feel ready to leverage GenAI.