Overview

• A Moonpig survey found 83% of Gen Z and 79% of millennials in the UK have marked their pets’ birthdays or adoption days
• Pet birthday celebrations now represent about one-fifth of the UK’s £10 billion pet care industry
• Forty-five percent of respondents said they view their pets as family members, underscoring the humanization of cats and dogs
• Critics note that animals do not understand birthdays, arguing extravagant parties cater more to owner sentimentality than pet welfare
• Social media trends and influencer-style events are driving demand for lavish birthday-themed products and services