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Extra-Long Weekend Fuels Tourism Surge Across Argentina as Mar del Plata Nears 80% Occupancy

Officials cite renewed consumer confidence, targeted promotions, added transport capacity as drivers of the jump.

Overview

  • Hotel operators in Mar del Plata report roughly 75–80% occupancy with bookings still rising, making it one of the city’s best weekends of the year.
  • The Argentine Tourism Observatory says many destinations nationwide are already above 70% occupancy and are on track to top 80% over the remaining days.
  • Road managers logged heavy flows toward the coast, including 2,493 vehicles per hour at the Samborombón toll on Autovía 2, while trains ran full and bus companies added dozens of extra services.
  • Tourism Secretary Daniel Scioli toured coastal hubs and linked the strong movement to post‑election stability, expanded credit and coordinated promotions with Banco Nación and YPF, with actions overseen by Chief of Cabinet Manuel Adorni.
  • Outside the coast, Jujuy reported 60–70% occupancy this weekend and about 90% reservations for Carnival, signaling broad demand and strong forward bookings.