Overview

• Express launched the Icons of Style campaign on Sept. 30 with Brooklyn and Nicola Peltz Beckham as the faces, marking the retailer’s 45th anniversary and revisiting signature styles for today’s shopper.
• The Morelli Brothers photographed the campaign at Milk Studios in Los Angeles, showcasing coordinated work, weekend and festive looks that include suiting, sequins and everyday staples.
• The rollout spans the brand’s website, stores, email, social media, paid advertising and streaming video, with an additional activation tied to Vogue World.
• CEO Greg Scott described the duo as the “It” couple and said the initiative reinvents Express for a new generation while staying true to the company’s heritage.
• Brooklyn and Nicola highlighted the clothes’ effortless, modern feel, citing favorites like a plaid topcoat and faux leather pants, and the featured pieces are available now online and in stores.