Overview

• The anniversary campaign revisits signature looks for fall and holiday 2025 with updated takes intended for new shoppers.
• Photography is by the Morelli Brothers, captured at Milk Studios in Los Angeles.
• Nicola Peltz Beckham singled out faux leather pants from the shoot, while Brooklyn highlighted a black-and-white plaid topcoat.
• CEO Greg Scott called the pair the “It” couple and said the effort seeks to reinvent the brand for the next generation.
• Express plans a broad rollout across its website, stores, email, social platforms, paid advertising and streaming video.