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Export-Led Surge Keeps Indian Automakers Growing in September

Stronger overseas shipments are sustaining overall volumes, prompting investor revaluations against a backdrop of uneven domestic demand.

Overview

  • Bajaj Auto reported total September sales of 5.38 lakh units on Thursday, Oct. 1, 2026, with exports rising 32% to about 2.44 lakh units and domestic sales falling 9% to roughly 2.94 lakh units.
  • Mahindra & Mahindra posted a 15% year-on-year rise to about 1.15 lakh vehicles for September, driven by a 14% increase in domestic utility vehicle (SUV) sales while tractor volumes fell 21% to 52,100 units.
  • Hyundai Motor India logged its highest-ever monthly sales in September at 77,916 units, with domestic sales near 57,166 and exports about 20,750 units supporting the record total.
  • Investors punished Bajaj shares after the results fell short of market forecasts, with the stock dropping around 8% in early trade because export gains did not fully offset weaker domestic demand.
  • Year-to-date April–September export gains were strong across manufacturers, and analysts say the sector now depends on export momentum, festive-season timing and logistics for the next leg of growth.