Overview

• Reports highlight loss aversion as a key tactic, with limited-time deals prompting purchases to avoid a perceived missed saving.
• Slow-tempo background music set below resting heart rate is linked to slower movement and longer browsing, according to consumer psychologist Georg Felser.
• Thematic playlists, such as French chansons in wine aisles or Christmas songs during Advent, are used to trigger product associations and increase impulse buys.
• Anchoring strategies place premium items next to slightly cheaper alternatives to make the latter appear like better-value choices.
• Store layouts often route shoppers past numerous products by placing essentials such as bread and milk deeper in the store to encourage additional picks.