Overview
- At the Vigo Global Summit, computer science professor Amparo Alonso Betanzos urged ethics, regulation and environmental sustainability, promoting “frugal AI” to cut computing and energy use.
- Alonso warned that soaring training costs could concentrate power in a few players and widen inequality, calling for safeguards that preserve values and technological sovereignty.
- Technology evangelist Javier Sirvent reported double‑digit productivity gains in support operations and faster coding with assistants, while stressing human‑in‑the‑loop procedures, audits and MLOps to scale safely.
- Sirvent described emerging hybrid roles—model quality control, bias evaluation, agent orchestration and verification—and advised role‑specific training focused on data literacy, prompting and evaluation.
- Marketing analysis citing Deloitte, Kantar and Edelman found consumers increasingly distrust purely AI‑generated content, favoring content created or supervised by identifiable people and penalizing simulated testimonials.