Overview
- Rini launched in early November with five Korea-made face masks for children marketed from age three, priced from about $5.99 and shipping to select countries.
- ABC reported the company did not answer its question about why products are labeled for ages three and up, while an email statement to Glamour stressed clinically tested, fragrance-free formulas developed with dermatologists.
- Experts quoted by ABC, including Dr Laura Scardamaglia and Dr Amy Perkins, argued routine skincare for kids is unwarranted and warned of irritation risks and possible effects on self-esteem.
- Medical founders Sanam Dhillon and Gobi Kash said labels such as “dermatologically tested” lack standardized definitions in Australia and noted toddler-specific testing is generally not done due to ethical and regulatory limits.
- Online reaction was largely critical—with some defending the masks as play—while Glamour reported an introductory bundle sold out within four days.