Overview

• The report names six 2026 trends: Fan Voyage, Salvaged Stays, Hotel Hop, Readaways, Farm Charm, and Set‑Jetting.
• Expedia’s Destinations of the Year show sharp search gains, led by Big Sky, Montana (+92%), Okinawa, Japan (+71%), Sardinia, Italy (+63%), and Savoie, France (+51%).
• Expedia’s new Smart Travel Health Check, inspired by the WTTC, recognizes places pursuing meaningful experiences and proactive stewardship, with endorsements from CEO Ariane Gorin and WTTC’s Christopher Imbsen.
• Hotels.com flags rising demand for upcycled properties and multi‑hotel itineraries, noting 59% of British millennials hotel‑hop and strong interest in sites like Bodmin Jail Hotel (+110%) and Seiryu Kyoto Kiyomizu (+194%).
• Vrbo reports 91% of travelers want reading‑focused, restorative getaways and 84% are interested in farm stays, with Pinterest searches for book club retreats up 265% and farm‑related review mentions up 300% year over year.