Overview

• Expedia Group’s Unpack ’26 names trends such as Fan Voyage, Hotel Hop and Salvaged Stays, drawing on insights from 24,000 travelers across 18 countries.
• Expedia’s Destinations of the Year show sharp search gains, including Big Sky, Montana (+92%), Okinawa, Japan (+71%) and Sardinia, Italy (+63%), with six picks meeting the new stewardship criteria.
• Hotels.com reports rising interest in upcycled historic properties and says 59% of British millennial travelers book multiple hotels within one trip.
• Vrbo highlights ‘Readaways’ and ‘Farm Charm,’ with 91% seeking reading‑centric downtime and 84% interested in stays on or near farms.
• Booking.com’s study of nearly 30,000 travelers across 33 countries forecasts niche, AI‑enabled behaviors—from astrology‑timed trips and ‘romantasy’ retreats to car‑sharing road trips—while Forbes notes several of these trends carry sustainability co‑benefits.