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Ex Populus Sues Elon Musk’s xAI Over Xai Trademark, Seeks Court-Ordered Rebrand in Gaming and Blockchain

The gaming firm says xAI’s similar name has triggered consumer confusion, damaging its brand.

Overview

  • Ex Populus filed a federal lawsuit in Northern California alleging trademark infringement, unfair competition, false designation of origin, and unfair business practices.
  • The complaint asks the court to bar xAI from using confusing words or symbols in video game and blockchain contexts and to award punitive damages and disgorged profits.
  • Plaintiffs point to media mix-ups and xAI’s Grok chatbot misidentifying the companies as evidence of real-world confusion.
  • The filing highlights recent controversies tied to Grok, arguing negative attention has been wrongly associated with the Xai brand.
  • Coverage of the case coincided with a short-term drop in the XAI token on Aug. 25, with prices falling about 5% from the day’s peak.