Overview

• In a complaint filed Thursday in the Northern District of California, Ex Populus seeks an injunction blocking xAI from using confusingly similar names or symbols in video gaming and blockchain, as well as punitive damages and disgorgement of profits.
• The filing says Musk’s November announcement of an xAI video game studio created substantial online confusion between Ex Populus’ established Xai brand and Musk’s venture.
• Ex Populus alleges news aggregators used the Xai logo in coverage of Musk’s company, leading many users to wrongly believe the ventures were related.
• The complaint claims Grok told X users both entities were controlled by Musk and cites Grok’s recent “MechaHitler” episode as causing reputational harm tied to the Xai mark.
• Ex Populus says it has held an XAI trademark since June 2023 and announced the suit on its X account and community forum, while the XAI token fell about 5% on Aug. 25 following reports of the case.