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EWU to Acquire Thüfleiwa Brand, Shift Production from Apolda to Serba

Preserving 13 Thüfleiwa retail outlets under the original brand, the deal shifts sausage manufacturing to EWU’s expanded Serba plant following the October closure of the Apolda facility.

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Ein Fleischversorger ist auch in manchen Rewe-Filialen vertreten. Jetzt wird das insolvente Unternehmen verkauft.

Overview

  • EWU Thüringer Wurst und Spezialitäten will finalize the purchase of Thüfleiwa on November 1, 2025, taking over its brand and 13 retail outlets.
  • The Apolda production plant will cease operations on October 31 due to outdated facilities, ending over a century of local sausage manufacturing.
  • Fifty-eight production employees will see their contracts expire on October 31 but can apply for roles at EWU’s Serba facility, which was expanded with an €8 million investment.
  • Sixty to seventy retail and distribution staff have already transferred to EWU, ensuring continuity for existing Thüfleiwa customers.
  • EWU plans to maintain traditional Thüfleiwa recipes and may introduce Keunecke-brand ready meals into the acquired stores.