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Ewan McGregor Sets Off on Transatlantic 'True Wind' Voyage With Canada Goose Gear

Canada Goose is testing high-performance sea gear as a real-world endorsement that will inform future product and programming rollouts.

Overview

  • Ewan McGregor and his childhood friend Eric Strickland have left Oban, Scotland for an unsupported transatlantic crossing that the documentary series True Wind will chronicle as they sail toward Brazil this fall.
  • Canada Goose is the expedition’s official Protective Gear Partner and has supplied an integrated system that includes the Sea Mantra and the Horizon Rain Jacket while testing additional, unreleased products at sea.
  • David Alexanian is directing the project and producers Elixir Films and Lief Entertainment Co. are filming the voyage for a documentary series.
  • McGregor said the pair must be self-sufficient at sea and praised Canada Goose’s extreme testing processes as they wear the company’s gear during the journey.
  • Canada Goose presents the trip as the first chapter of a broader strategy to validate its technical credentials in harsh environments and to support upcoming product and programming announcements as it grows rainwear and windwear offerings.