Overview

• Industry experts say headline RRPs mislead shoppers because they overlook larger EV discounts and richer standard equipment than on many petrol and diesel cars.
• Transaction data cited by The Independent shows median discounts of over 10% (£4,134) on ICE cars and nearly 12% (£5,840) on EVs, narrowing real-world purchase prices.
• PCP finance comparisons indicate the monthly gap between ICE and EVs has shrunk to £32, with typical EV PCP payments down £55 year on year and average EV APR at 3.5% versus 6.6% for ICE.
• The UK Electric Car Grant is cutting upfront costs, with Ford’s Puma Gen‑E eligible for a £3,750 incentive that leaves its £26,245 list price below the £26,580 hybrid Puma.
• Battery pack costs have fallen from about $1,000/kWh in 2008 to roughly $60/kWh today, with forecasts pointing lower, underpinning the improved affordability of electric models.