Evoke Reports Significant Losses and Delayed Turnaround

Owner of William Hill and 888 sees pre-tax losses rise to £147m in first half of 2024, citing challenging market conditions and strategic setbacks.

Evoke's earnings before interest and taxes dropped 67% compared to the same period last year.
Revenue declined by 2% to £862m, with UK retail division revenues down by 8%.
The company rebranded from 888 Holdings and sold its US-facing 888 business to Hard Rock Digital.
New management attributes losses to high marketing costs and competition, but remains optimistic about future profitability.
Upcoming UK gambling regulations could further impact revenue, with new stake limits and affordability checks starting in September.