Everyday Health Group Acquires theSkimm to Bolster Women’s Wellness Content
TheSkimm will operate as a standalone brand under its new ownership, with its co-founders staying on to guide strategic growth and expand health-focused offerings.
- Everyday Health Group, a division of Ziff Davis, has acquired theSkimm, a media brand known for its millennial-focused newsletters and content.
- TheSkimm will remain a standalone brand, retaining its 75-person staff and its signature tone and style.
- Co-founders Carly Zakin and Danielle Weisberg will continue to lead theSkimm, focusing on strategic direction and growth opportunities.
- The acquisition aims to expand theSkimm’s coverage in health and wellness, aligning with Everyday Health Group’s focus on women’s health content.
- TheSkimm’s audience has declined from 7 million to 5 million subscribers in recent years, reflecting shifts in the newsletter market and its readership.
Forbes 
Fast Company 