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Everyday Health Group Acquires theSkimm to Bolster Women’s Wellness Content

TheSkimm will operate as a standalone brand under its new ownership, with its co-founders staying on to guide strategic growth and expand health-focused offerings.

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Overview

  • Everyday Health Group, a division of Ziff Davis, has acquired theSkimm, a media brand known for its millennial-focused newsletters and content.
  • TheSkimm will remain a standalone brand, retaining its 75-person staff and its signature tone and style.
  • Co-founders Carly Zakin and Danielle Weisberg will continue to lead theSkimm, focusing on strategic direction and growth opportunities.
  • The acquisition aims to expand theSkimm’s coverage in health and wellness, aligning with Everyday Health Group’s focus on women’s health content.
  • TheSkimm’s audience has declined from 7 million to 5 million subscribers in recent years, reflecting shifts in the newsletter market and its readership.