Overview

• Sunday’s Premier League home opener against Brighton marks Everton’s first competitive match at Bramley‑Moore Dock after three test events.
• Matchday transport plans include 15-minute Merseyrail services on key lines, four shuttle bus routes from the city centre, Bootle and Kirkby, and special Pier Head–Seacombe ferry sailings, with walking and cycling routes signposted.
• Operational tweaks from trials are in place, with digital wallet tickets required at turnstiles and concourse movement encouraged to relieve queues.
• The new ground features 22 self‑pour EBars, four Amazon Just Walk Out ‘Through Pass’ units, a Distributed Antenna System for stronger mobile coverage and free Wi‑Fi.
• Club leaders tie the move to future on‑field gains through enhanced revenue, backed by a £350m long‑term stadium loan and a Hill Dickinson naming‑rights deal, as defender Jake O’Brien vows to “put things right” after the opening‑day defeat.