Everton Sponsor Stake Exits UK Gambling Market Following Regulatory Investigation

Stake's license withdrawal stems from a Gambling Commission probe into controversial marketing practices, including a video featuring an adult actress.

Stake, Everton FC's main shirt sponsor, will cease UK operations by March 11, 2025, following a Gambling Commission investigation into its marketing practices.
The probe was triggered by a social media video featuring adult actress Bonnie Blue and the Stake logo, which raised concerns about the company's advertising methods.
Stake's UK website is operated through a white-label agreement with TGP Europe, which has faced prior regulatory actions and agreed to shut down the platform.
The Gambling Commission will issue warnings to Everton, Nottingham Forest, and Leicester City about risks tied to promoting unlicensed gambling sites, with potential legal consequences for club officers.
Stake plans to focus on expanding in regulated markets like Brazil and Italy after exiting its UK white-label agreements.