Overview
- EverPass Media's acquisition of UPshow brings NFL Sunday Ticket streaming to bars and restaurants for the first time.
- TKO Group Holdings, parent company of UFC and WWE, invests in EverPass and joins its board of directors.
- This transition marks a significant shift from DirecTV's exclusive satellite service to more flexible streaming options.
- EverPass aims to become the leading live sports and entertainment platform for commercial venues.
- The move reflects the broader trend of live sports migrating to streaming services, offering fans and businesses enhanced accessibility.