EverPass Media to Stream NFL Sunday Ticket in Bars and Restaurants

The joint venture between the NFL and RedBird Capital Partners acquires UPshow, enabling live sports streaming for commercial establishments starting in 2024.

• EverPass Media's acquisition of UPshow brings NFL Sunday Ticket streaming to bars and restaurants for the first time.
• TKO Group Holdings, parent company of UFC and WWE, invests in EverPass and joins its board of directors.
• This transition marks a significant shift from DirecTV's exclusive satellite service to more flexible streaming options.
• EverPass aims to become the leading live sports and entertainment platform for commercial venues.
• The move reflects the broader trend of live sports migrating to streaming services, offering fans and businesses enhanced accessibility.

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