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Evercore Reaffirms Buy on Adobe as Peers Turn Cautious Over Slow AI Payoff

Investor confidence hinges on tangible, AI-driven recurring revenue progress.

Overview

  • On September 26, Evercore ISI’s Kirk Materne reiterated a Buy rating on Adobe with an unchanged $450 price target.
  • Materne contends the stock’s valuation already reflects uncertainty and that sentiment will turn only with demonstrated AI-led growth and clearer competitive positioning.
  • Morgan Stanley and Mizuho downgraded Adobe to Hold on September 24 and cut their price targets to $450 from $520, citing slower-than-expected AI monetization.
  • Adobe’s Q3 FY2025 results exceeded most metrics, but analysts remain divided on how quickly new generative AI features will translate into recurring revenue.
  • Evercore had previously trimmed its target from $475 to $450 on September 12 following Q3 results, underscoring the need for visible acceleration in Digital Media ARR.