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Evercore Downgrades Nike as Store Checks Show Softer Demand

The downgrade, supply delays and a mid‑August CFO change increase the chance Nike trims guidance before its investor day.

Overview

  • Evercore ISI cut Nike to an "in line" rating from "outperform" and lowered its price target to $46 after channel checks found higher order cancellations in U.S. lifestyle and family stores, weak Jordan retro re‑releases, and delayed World Cup product in Europe.
  • Nike announced Pfizer finance chief David Denton will become CFO on Aug. 16 with current CFO Matthew Friend leaving in early September, a timing Evercore said leaves the new finance chief little runway before the company's November investor day.
  • Analysts polled expect fiscal fourth‑quarter revenue of about $10.84 billion and EPS near $0.11, and options markets price in roughly an 8% one‑week swing for the stock after the June 30 earnings report.
  • Nike has told investors it expects first‑half FY27 revenue to fall by a low single‑digit percentage and the shares have slid about 35–36% year‑to‑date to trade near multi‑year lows and roughly 1.5 times sales.
  • Investors should watch the June 30 results for any formal guidance cut or management language that could force further analyst revisions and widen near‑term volatility for consumers and dividend‑seeking shareholders.