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3d ago

EV Market Reset: U.S. Sales Slump After Credit Ends as Tesla Gains in China

With the tax credit gone, November data point to a U.S. pullback that is steering automakers toward hybrids plus lower‑cost EV plans.

Tesla's Shanghai gigafactory. The company has had a tough year in China.
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Cars made by China’s SAIC are seen at the port in Lianyungang, in China’s eastern Jiangsu province before being loaded onto a ship for export on September 25, 2025. (Photo by AFP) / China OUT
A model of the all-new Ford F-150 Lightning electric pickup is parked in front of the Ford Motor Company World Headquarters in Dearborn, Michigan, U.S., April 26, 2022. REUTERS/Rebecca Cook

Overview

  • Ford’s U.S. EV sales fell about 61% in November to 4,247 units, with F‑150 Lightning production still paused following an aluminum supply disruption tied to a Novelis plant fire.
  • Hyundai Group’s U.S. battery‑electric sales dropped roughly 59% in November to 4,618 while hybrid sales jumped about 49%, offsetting the BEV decline.
  • Motor Intelligence estimates Tesla registered 39,800 vehicles in the U.S. in November, the company’s lowest monthly result of 2025 and down 23% year over year.
  • CPCA data show Tesla’s Shanghai‑made sales rose 9.9% year over year in November, with Model 3/Y output up 41% month over month after new longer‑range variants launched.
  • European pressure intensified for Tesla, with November registrations down roughly 19% in the UK and 20% in Germany, as niche players like Lucid posted sequential U.S. gains to about 980 units, per MI.