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EV Market Reels in October as U.S. Incentives End and Tesla Stumbles in Europe

Automakers lean on discounts, new trims, hybrids to steady sales.

Overview

  • U.S. October reports show a sharp EV pullback after the $7,500 federal credit expired, with Ford’s all‑electric sales down 25% year over year and Hyundai and Kia logging steep model declines as hybrids gained.
  • Tesla’s European registrations slumped, dropping 89% in Sweden (133 units), 86% in Denmark and 50% in Norway, while Dutch sales nearly halved to 645, with Swedish labor blockades and logistics disruptions compounding weakness.
  • China data show Tesla’s Shanghai output fell about 32% from September and October wholesales slid 9.9% year over year to 61,497, as rivals NIO and XPeng reported record deliveries and BYD posted 441,706 sales, up month on month but down year over year.
  • China’s regulator announced a recall of more than 115,000 BYD vehicles for design and battery‑related safety issues, adding pressure as the company records a second straight year‑on‑year monthly decline.
  • Not all EV makers fell: Motor Intelligence estimates Rivian sold 3,944 vehicles in the U.S., up 17% year over year, and Lucid registrations rose both monthly and annually, while India’s EV retails climbed 56% year over year following recent tax changes.