Overview

• Approximately 63% of consumers surveyed by the Nürnberger Institut für Marktentscheidungen find tethered caps less practical than traditional closures and only 12% report no issues.
• Around 23% of respondents say they drink less directly from bottles with tethered caps and 20% avoid those products altogether.
• Only one-third of consumers see environmental benefits in the new design and the Verband Deutscher Mineralbrunnen argues the rule addresses a problem that did not exist.
• Consumer complaints have declined since the initial rollout and overall purchasing patterns have largely remained stable.
• Beverage producers have completed significant factory upgrades at a cost in the millions to ensure compliance with the July 2024 regulation.