Eurowings Launches New Travel Company to Expand Tourism Offerings

The Lufthansa subsidiary will establish Eurowings Holidays GmbH on April 1, aiming to become a top player in the German travel industry.

Eurowings, a subsidiary of Lufthansa, is transitioning its existing Eurowings Holidays brand into an independent company, Eurowings Holidays GmbH, starting April 1, 2025.
The new company will employ around 100 staff and utilize the personnel and IT systems acquired from Karlheinz Kögel's Binoli GmbH, a tourism-focused firm.
Eurowings aims to offer comprehensive vacation packages that include flights, accommodations, and activities, moving beyond its traditional role as a flight provider.
The company plans to leverage advanced technologies, including artificial intelligence, through its Eurowings Digital division to deliver personalized travel experiences.
Eurowings CEO Jens Bischof has outlined ambitious growth goals, targeting a spot among the top ten travel providers in Germany in the near future.