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Europe’s Summer Tourism Struggles With Price Surges, Health Hazards and New Rules

Record hotel fees, soaring parking tariffs, venomous scorpionfish stings and virus outbreaks have driven new consumer protection rules across Europe.

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Overview

  • Croatia’s restaurant and hotel prices climbed 12% in 2023 and 9.6% in 2024, far outpacing national inflation and threatening its reputation as an affordable destination.
  • Tourists in Dubrovnik report parking charges up to €20 an hour and €6 coffees, prompting warnings from Croatian Tourism Board chief Kristijan Staničić about losing visitors to rivals like Spain, Italy and Greece.
  • Lifeguards on Spain’s Costa Blanca treated 189 scorpionfish sting victims between early June and mid-July, leading authorities to issue heightened beach safety advisories.
  • Italy’s health authority logged 57 new West Nile virus infections in one week, raising the 2025 total to 89 cases with nine deaths as drought and heat worsen conditions.
  • Consumer groups including BEUC and Germany’s VZBV have filed an EU complaint over unclear airline hand-luggage fees while municipalities such as Les Sables-d’Olonne are fining €38 for wearing swimwear through town to protect visitors’ welfare.