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Europe’s Hotel Pipeline Holds Steady in Q3 2025 as Upper‑Upscale Development Sets a Record

A record upper‑upscale count signals a tilt toward higher‑tier projects.

Overview

  • Lodging Econometrics reports Europe’s pipeline at 1,666 projects and 245,705 rooms, essentially unchanged year over year.
  • Projects under construction total 749 hotels with 113,306 rooms, while early planning rose to 558 projects, up 10% by projects year over year, and new project announcements increased 3% to 96.
  • Upper‑upscale reached a record 287 projects with 45,885 rooms, as upscale leads with 357 projects and upper midscale stands at 300, alongside 667 renovations and conversions totaling 87,640 rooms.
  • The United Kingdom leads by country with 277 projects, followed by Germany at 152 and a record 140 in Turkey; London tops city counts with 76 projects, ahead of Istanbul at 49.
  • Through Q3, 195 hotels opened with 23,459 rooms, and LE expects 105 more openings in Q4 to reach 300 for 2025, with 338 slated for 2026 and 350 projected for 2027.