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Europeans Shift Holidays to Off-Season to Avoid Scorching Heat and Steep Prices

Operators like TUI are overhauling their seasonal offerings to accommodate a 20 percent rise in autumn bookings

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Overview

  • Bookings for October and November have risen about 20 percent year-on-year in popular Southern European destinations, according to AirDNA
  • Travel companies such as TUI are restructuring their spring and autumn packages to meet growing off-season demand
  • Financial Times analysis shows vacations from August to October can be nearly 38 percent cheaper than peak summer months
  • Record summer temperatures above 40 °C and recent wildfire evacuations in Greece and Turkey have heightened safety concerns
  • High inflation and static incomes are driving travelers toward more budget-friendly off-season travel periods