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European Travel Costs Soar as New Fees and Restrictions Shape 2025 Tourism

Rising prices, overtourism measures, and shifting traveler priorities redefine the vacation landscape across Europe.

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Overview

  • The Netherlands will introduce a €17.50 entry fee for Zaanse Schans and raise accommodation VAT from 9% to 21%, both starting in 2026.
  • Turkey's summer holiday hotel prices have increased significantly, particularly impacting families and altering booking trends.
  • Overtourism restrictions are in effect at popular European destinations, including Dubrovnik, Montenegro, Santorini, and Venice, to manage crowds and protect local heritage.
  • Bulgaria has emerged as the top budget-friendly destination in Europe for 2025, offering exceptional value for travelers seeking affordable options.
  • German tourists remain highly price-sensitive, with Bavarians uniquely prioritizing dog-friendly destinations, even as some regions like Sylt impose new dog bans.