Overview

• Lawmakers approved the draft by 355–247, targeting names like “steak,” “sausage” and “burger” for non‑meat items, though the measure is not yet law.
• The text must be negotiated with the 27 EU member states, leaving room for revisions, potential pushback and possible legal challenges.
• Author Céline Imart said the proposal seeks clearer labeling for shoppers and formal recognition of livestock producers’ work, a view backed by groups such as Interbev.
• Consumer advocates opposed the move, citing surveys indicating roughly 70% of buyers understand plant‑based labels when products are clearly marked, and pointing to a 2024 CJEU ruling that struck down French national bans.
• Companies including Beyond Meat, Heura and Impossible Foods could face rebranding costs if restrictions advance, while Northern Ireland would encounter unique application under the Windsor Framework with limited ‘green lane’ exceptions.