European Media Giants Sue Google for $2.3 Billion Over Adtech Practices

The lawsuit alleges Google abused its market dominance, leading to significant losses for publishers.

Axel Springer and over two dozen European media groups have filed a $2.3 billion lawsuit against Google in Amsterdam, alleging abuse of its dominant position in the adtech market.
The lawsuit claims Google acted as broker, auctioneer, and sales agent simultaneously in ad-buying processes, creating a conflict of interest.
Google has dismissed the lawsuit as speculative and opportunistic, despite a previous $268 million antitrust fine over similar issues.
The lawsuit is part of a broader context of tension between Google and news publishers over ad revenue and copyright fees.
Other investigations and lawsuits against Google's adtech practices are underway in the UK and the US, highlighting a global scrutiny of its business model.