Overview

• July RevPAR increased across Europe propelled by summer holiday demand overcoming June’s softness.
• June’s year-over-year RevPAR lagged due to high pre-existing occupancy baselines, unseasonable heat and tough comparisons to blockbuster 2024 events.
• Southern European beach destinations posted robust occupancy and ADR growth fueled by North American travelers while heatwaves shifted demand from Hungary and the UK to Nordic markets like Sweden and Denmark.
• STR benchmarking data reveal Europe’s seasonal travel peaks lag North America, resulting in stronger holiday-driven RevPAR gains in July.
• High local demand and premium rates for upcoming Black Sabbath and Oasis concerts in Birmingham, Cardiff and Manchester are expected to sustain UK RevPAR into the autumn.