Overview

• On July 28, 2025 the European Commission formally determined that Temu failed to comply with the Digital Services Directive by conducting an inadequate risk assessment.
• Commission tests revealed a high likelihood that EU consumers encounter illegal or non-conforming products on Temu’s marketplace, including baby toys and small electronic devices.
• Brussels criticized the platform’s risk analysis for relying on generic sector data instead of platform-specific metrics and deemed it inaccurate.
• Temu has been invited to review the Commission’s findings and submit a written response as part of the ongoing sanction procedure.
• If serious breaches are confirmed, Temu could face fines of up to 6% of its global annual turnover and mandatory changes to its compliance practices.